starburst | #bringbackberriesandcrème

“Berries and Cream” didn’t just blow up on TikTok—it exploded. The Little Lad created his own account, videos featuring the song reached nearly 500 million views, and Gen-Zers everywhere danced along to a song they had no idea was from a 2007 Starburst commercial.

So we set out to remind them. We partnered with The Little Lad, created an entirely new version of the song for TikTok, and gave viewers a chance to #bringbackberriesandcrème for good.