starburst airs gummies | inflated with flavor
How do you launch a new gummy INFLATED with flavor?
With an inflated corner store.
Airs Market: An Inflatable Pop-up Shop
The 1,200 sq. ft. inflatable structure popped up in Playa Vista, CA filled with over 800 inflatable products.
Our inflatable bodega cat, Puff Catty, starred in one of our OLVs.
I renamed and wrote copy for over 50+ products infusing them with hilariously airy details.
So just how airy are Airs Gummies? Watch to find out.
Agency: DDB
ACD Art: Allison Bulow
ACD Copy: 🙋♀️
ECD: Colin Selikow