starburst airs gummies | inflated with flavor
How do you launch a new gummy INFLATED with flavor?
With an inflated corner store, obviously.
Airs Market, a 1,200 sq. ft. inflatable store, popped up in Playa Vista, CA filled with over 800 inflatable products.
Our inflatable bodega cat, Puff Catty, starred in one of our OLVs.
I renamed and wrote copy for over 50+ products infusing them with hil-air-ious details.
So just how airy are Airs Gummies? Watch to find out.
Agency: DDB
ACD Copy: 🙋♀️
ACD Art: Allison Bulow
ECD: Colin Selikow