mcdonald’s | more in common

In a nation more divided than ever, we sought out to remind people that we all have more in common than we think.

In Common Portrait Series
We traveled across the country with photographer Mark Seliger, capturing the portraits and stories of over 70 McDonald’s customers. From their stories—their favorite McDonald’s moments, memories and traditions—we paired them together based on their unexpected commonalities.

McDonald’s: In Common
With Mark’s series, we also created a limited-edition book made entirely out of McDonald’s packaging.
Using our iconic menu items added another layer of familiarity as readers paged through portraits of real customers and discovered moments, memories and traditions similar to their own.

TV
Our TV was inspired by a simple truth. That at any given moment, thousands of people are sharing a meal at McDonald’s. And no matter what you get or how you eat it—we have more in common than we think.