burt's bees rebrand | be a true force of nature
We pitched this campaign for Burt's Bees' new cosmetics line. They decided to make it their masterbrand
campaign for the next four years—spanning lip balm, cosmetics, face care, and more.
lip balm preroll
lip balm social + digital
website redesign
lip color print
campaign guidelines
Burt's Bees has international offices that launched our campaign all across the world.
To ensure the creative remained intact, and was translated correctly, we made a 96-page book of guidelines.
Don't worry, this is only 25 pages of it. And it's a video.
Agency: mcgarrybowen
Senior Art Director: Allison Bulow
Copywriter: 🙋♀️
CCO: Kurt Fries
CDs: Allison Miller, Kelly Jenkins
BE A TRUE FORCE OF NATURE | ACROSS THE WORLD
As each Burt's Bees office brings our campaign to life, we get to see
its empowering versatility across cultures and continents.
GERMANY
Burt's Bees Germany invited an inspiring group of women to immerse themselves in nature - mind, body, and soul. They participated in yoga, meditation, and a climbing park as they discovered the beauty of the outdoors with every one of their senses.
To end their adventurous day, they gathered together for a healthy and delicious dinner as they discussed their accomplishments - both big and small - and indulged in Burt's Bees products. These women are the embodiment of a True Force of Nature.
Blog Cred: Nina Wro | Photo Cred: Leopold Fiala
AUSTRALIA
Sally Fitzgibbons is a ten-time world surf tour winner and champion of healthy, natural living, which made her the perfect choice as the 'Be a True Force of Nature' brand ambassador for Australia's campaign.
Sally Fitzgibbons - A True Force of Nature